say hello!
to our founding team
cat lyon
With two decades in the brand experience world, Cat found her calling working with luxury and lifestyle brands. She has a strength in start ups and building high performing teams.
Cat has led successful global campaigns from New York, EMEA, CALA and around Asia Pacific for clients including Marriott International, Diageo, Dentsu Aegis Network, the NBA, Latin GRAMMY’s and Toyota.
Cat is passionate about the small details that bring a brand to life and create memorable experiences.
sean o’brien
Sean has over 30 years’ global leadership experience, most recently heading 6 agency networks across APAC, managing 19 markets and over 4,500 people.
He has a track record of delivering growth for both large corporate and start-up organisations - and has built long-term client relationships with the likes of P&G, McDonald’s, Microsoft, Mastercard, HP, GM, Lego and Pernod Ricard.
He believes passionately about the power of brand experience and the opportunity for growth it unlocks for brands.
ella hadi
With a decade of experience in commercial design, Ella fuses creative thinking, architectural planning, design and innovation.
Ella works from the brand to the experience, devising retail, exhibitions, brand campaigns and experiences for luxury and lifestyle clients across the world.
Paired with a curiosity and passion for culture, she understands the importance of the tangible connection between brands and consumers.
& partners
We have built a partner network of people and agencies across the world – hand picked for the work they do, their values and their passion.
This gives us the luxury of creating specialist teams, working anywhere, anytime to deliver local, regional and global campaigns.